At Asian Paints, we have been able to establish a quiz culture on road safety through our initiative “Humsafar Premier League - interactive online quiz” wherein the interactive quiz is designed artistically to engage employees in a unique and fun way, employees are given feedback immediately and incentivised through rewards. This has helped us to identify the Knowledge gaps and areas of improvement. Similarly, we conducted a virtual family event, Humsafar Muskaan, on Road Safety during Road Safety Week. Employees and their families participated in these interactive, fun, and informative quiz sessions. During the session, the correct answers were discussed in the forum and families winning the quiz competitions were awarded.

We encouraged all employees to be a part of "Humsafar" – A Road Safety Campaign which was conducted through virtual based platform. In this campaign several activities were organized to raise awareness about road safety.

* Source of fact on road accident : NCRB2019