Blood donation camps
At Asian Paints, we encourage our employees to participate in
blood donation camps, which are organised in collaboration
with local hospitals and blood banks. Through these initiatives,
we aim to create awareness about the importance of regular
blood donation and ultimately helping in saving lives.
During FY 2022-23, we spearheaded an initiative by hosting
Blood Donation drives at 4 offices in Mumbai including
our Head Office as well as at our manufacturing plants viz.
Khandala, Kasna, Patancheru, Visakhapatnam and Mysuru. All
these events were meticulously planned and promoted.
Many employees contributed to this noble cause and
did their bit towards society. The astounding effort and
cooperation from the medical teams, organisers, CSR SPOCs
at plant locations and the participants made this campaign an
enormous success.
Employee Volunteering at Khandala:
For any project, stakeholder’s (community) alignment is important. A Participatory Rural Appraisal (PRA) programme provides a platform for the community to discuss and share their urgent needs with the Khandala plant team. The approach aims to incorporate the knowledge and perspectives of rural people in the planning and management of development programmes that are being implemented for the benefit of the community itself.
A team of 16 employees participated alongside the community, in the PRA program at
the 3 villages - Ghadagewadi, Karnawadi & Atit in September 2022. Employees used
tools like Social Mapping, Natural Resources Mapping, Seasonal Calendar, and Chapati
Diagram in the PRA program. This program was successful in involving and engaging the
rural communities along with our employees.
In yet another initiative under the Integrated Watershed Management (IWSM), a team of
6 employees contributed their time and effort in the construction of Gully Plugs in Atit
village, Khandala in August 2022. Gully Plugs are small check dams built to prevent soil
erosion when there is water run-off down the slopes due to heavy rain. The employees
participated in the Gram Sabha followed by the Gully Plug inauguration ceremony.
The volunteers built the structures that would prevent soil erosion and, help prevent
the accumulation of silt in the percolation tanks and ponds. The activity was done in
coordination with our NGO partner Vanarai and had participation from the villagers and
the Sarpanch of the village. Thus, both the activities were instrumental in getting the
involvement of the locals, who would be the direct beneficiaries of the Company’s CSR
interventions under the IWSM project.
