Process Innovations To Bring Down Raw Material And Energy Consumption
Technology Shrinking Carbon Footprint
Developing Sustainable Products And Solutions



Sustainably Advantaged Products



In our dedication to product stewardship, we have successfully developed sustainable product offerings across various categories. Our ‘Sustainably Advantaged Products’ exceed industry standards, meeting specific criteria that demonstrate their exceptional sustainability. These products showcase our steadfast commitment to realising a more environmentally friendly future.







Reduced energy and emissions


  • Designing products that offer resource efficiency benefits in the use phase or products that have been formulated in a manner that brings down emissions
  • SmartCare Damp Proof range of waterproofing products that provide surface temperature reduction up to 12 degrees Celsius











Long-lasting performance


  • Developing durable products that protect surfaces for longer, thereby helping consumers reduce costs while saving resources and reducing carbon emissions over the life of the product
  • 33 Products with durability of more than 5 years






Health and well-being benefits


  • Developing products that bring health advantages to customers, such as helping to improve indoor air quality and hygiene of surfaces
  • 4 Green Seal-certified products amongst our 47 Green Assure range of low-VOC products





Reduce, Reuse and Recycle


  • Developing products which use less materials, reuse or recycle waste material, reduce waste and utilise higher bio-based or renewable content, enhancing circularity
  • Nilaya Naturals’ product range is a first-of-its-kind paint which contains more than 90% of its materials from natural origin