Asian Paints prioritises safety through diverse training programmes for employees and their families. Digitalised and gamified modules supplement regular training, while safety awareness initiatives include presentations, newsletters, and toolbox talks. The Rolling Trophy - a safety promotional activity, that incentivises positive practices, and observances like National Safety Week further reinforce awareness. Safety messages reach employees’ families through booklets and displays, covering road and home safety measures.

Behaviour-Based Safety Journey:

Recognising that individual behaviour towards safety significantly influences how people act and behave within and outside the workplace, we embarked on Behaviour-Based Safety (BBS) journey across all our factories. Through this intervention, we aim to foster a culture of interdependence both at the workplace and at home by addressing individual at-risk behaviour and achieving a generative stage of cultural maturity. The plant-wise safety culture benchmarking is depicted in the figure below :