WeSafe safety campaign 2021 marked the beginning of 50th National Safety Week for Asian Paints which was conducted virtually by Asian Paints corporate safety from 4th March 2021 to 10th March 2021. Various virtual events (Wordsearch, (My Safety My Responsibility) online tool, Challenge for women’s day and quizzes) were conducted which got positive response from the Asian Paints family.

Celebrated across all manufacturing locations our campaign was aimed at motivating people to make safety a part of work culture and lifestyle. There were awareness sessions, theme-based games, and pledge-signing, Chalta-Bolta quiz, defensive driving training for road safety and firefighting trainings to bring down injuries and road deaths.