We are committed to promoting eco-consciousness through our initiative ‘Sustainability starts with me’. The company hosts various sustainability and environment-related awareness sessions and workshops with the aim of learning, promoting, and exploring sustainable living practices as well as encouraging the adoption of a low-waste lifestyle. Celebrations for prominent days such as World Environment Day, Water Day, and Earth Day are conducted with great enthusiasm and creativity, engaging both employees and their families in promoting sustainability in their lifestyles. Another initiative, Sustainability Fact Fridays, aims to promote sustainability within the company by sharing intriguing facts related to sustainability every Friday. Furthermore, Asian Paints has organised 9 webinars, 3 workshops, an e-waste awareness drive session, and a marine walk as an outdoor activity in FY 2023-24, with the participation of over 700 employees from various departments along with their family and friends in the journey towards sustainable living. The series of webinars, activities, and drives have enabled employees to reconsider their lifestyles, live sustainably, and work towards zero waste generation. This initiative is designed to support the participants at each step and provide a platform for interaction on topics concerning the environment.