At Asian Paints, Nature Positive embodies our holistic approach to sustainability. It carefully evaluates the environmental footprint of our operations to generate positive outcomes for both our Company and the planet. The theme covers our endeavours in waste reduction, air emissions management, and biodiversity conservation.


# 20% in GS-11 products, 15% in other plastic packaging



Waste Management

Our waste management is based on the systematic tracking of our material flows, audits to identify opportunities, and adheres to a well-defined hierarchy. The reduction initiatives involve adoption of innovative technologies for reduction as well as R&D towards meticulously curated reuse schemes. These initiatives are further supported by appropriate trainings to employees on reduction as well as safe handling of wastes. We aim to avoid waste to the best of our ability by continuously optimising our processes or developing new production methods. If the avoidance is not possible, we assess whether they can be recycled or reused within our operations. For instance, wash water is used in our process, recover and reuse waste solvents, and manufacture economy-grade paint. With stringent processes, we ensure the safe, proper, and environmentally responsible disposal of materials that cannot be recycled and reused.

At our paint manufacturing unit, specific hazardous waste disposal (Kg/KL) has seen a consistent year-on-year reduction since the baseline year of 2013-14. Specific Hazardous Waste Disposal saw a 21% decrease from last year and a 77% decrease from FY 2013-14.







During the year, at our decorative paint manufacturing units, 787 MT of hazardous waste and 9,759 MT of non-hazardous waste were disposed of from our units. At the standalone level, 1,363 MT of hazardous waste and 12,317 MT of non-hazardous waste were sent for disposal.







Wastewater management

Industrial effluent is generated during paint processing and then during equipment and pipeline cleaning. Our wastewater management strategy has two important components:

  • Source reduction: A major area of focus for us, and over the years we have achieved a significant reduction in the same using pressure cleaning systems and enhanced utilisation of resultant wash water back in our process. Similarly, there has been a significant focus on utility blowdowns, and condensate recovery to reduce utility contribution.
  • Recycle: Effluent that cannot be reused in the process and is recycled in our ETP advanced treatment systems. This recycled water is then used in process and non-process requirements making our units ZLD.

Achieving ZLD at 100% of our sites

Recognising the criticality of water as a shared resource, we developed a comprehensive strategy focussed on water conservation, reuse and recycling. We identified and implemented cutting-edge wastewater treatment technologies to promote the recycling of wastewater and eliminate the impact of discharge on local ecosystems, achieving Zero Liquid Discharge (ZLD).

The solution consists of advanced systems such as high-recovery Reverse Osmosis plants, followed by efficient evaporation techniques. The permeate from the RO plant is recycled and used for process requirements, while the reject passes through the evaporation system. The reliance on such systems has helped our manufacturing sites achieve ZLD, and highlights our dedication to sustainability and environmental stewardship.



Circularity in operation

Recycled plastic:
We increased the use of recycled plastic in a host of our product packaging. The total quantity of recycled plastic used in our packaging was 10,324 tonnes in FY 2023-24. This accounts for 14.6% of total plastic packaging.

Waste to value: Plastic Waste Management (PWM):

We have been ensuring the collection and safe disposal of our packaging waste through the Extended Producer Responsibility (EPR) approach since 2018. Under plastic EPR, we have collected over 7,200 MT of flexible and MLP plastics and over 70,000 MT of rigid plastic, which represents 100% of our liability in respective categories.
The collection and responsible channelisation were ensured across 25 states. Nearly 95% of the total plastic collected was channelised for recycling while the remaining was co-processed.









Other emissions

We have made the transition to cleaner fuels, replaced diesel-based DG sets with gas-based ones, and reduced boiler usage by employing community steam boilers and heat recovery units. In our decorative paint units, absolute SOx, NOx and PM emissions were 2.8 MT, 7.7 MT and 5.3 MT, respectively. At standalone levels, absolute SOx, NOx and PM emissions were 13.1 MT, 44.4 MT and 14.0 MT respectively.