Product safety remains a central pillar of our sustainability and innovation strategy. We proactively eliminate harmful ingredients from our products through rigorous testing, substitution with safer alternatives, and strict compliance with relevant regulations and standards. Our advanced stagegate system – integrated with a digital IT platform – ensures that every raw material undergoes stringent screening before approval, serving as a robust safeguard against the inclusion of hazardous substances.
Since 2008, our architectural paints have been carefully formulated to exclude lead and added heavy metals. This commitment extends beyond formulation: we conduct comprehensive assessments of heavy metal content in raw materials and take targeted actions to eliminate even trace elements, ensuring our products are entirely free of heavy metals.
We also focus on minimising or eliminating CMR (carcinogenic, mutagenic, or toxic to reproduction) substances by developing and adopting viable, safer alternatives. A significant step in this direction is our ongoing investment in manufacturing capabilities for Vinyl Acetate Monomer (VAM) and Vinyl Acetate Ethylene (VAE) emulsions – materials known for their lower toxicity profiles and enhanced environmental performance. These efforts reflect our dedication to delivering safe, high-quality products while advancing industry standards for health and sustainability.
*We have been tracking and reducing CMR raw materials in our formulations and reducing and eliminating such raw materials over the years. Styrene was classified as CMR in 2020, hence is monitored and reported separately