We view safety not as a checklist, but as a shared value that guides our actions. At Asian Paints, this philosophy is embedded across our operations and extends to the families of our workforce. We believe that awareness and ownership are fundamental to prevention, and our aim is to make safety a collective responsibility across our ecosystem.

To embed this philosophy, we follow a multi-channel approach that includes structured internal and external training, interactive e-learning modules, regular toolbox talks, and gamified content. These initiatives are complemented by engaging formats such as presentations, posters, newsletters, and mobile safety alerts – all designed to ensure visibility, recall, and continuous learning across our sites.

Recognising the powerful influence families have in reinforcing safe behaviour, we extend our communication beyond the workplace. Safety calendars, informative booklets, and take-home magazines help transfer safety awareness into the household. Events like the Annual Plant Day actively bring families into the fold through safety exhibitions, interactive quizzes, and participatory sessions – turning awareness into habit.

We also cultivate healthy competition among teams by instituting the Safety Rolling Trophy, and we encourage widespread participation in national observances such as Safety Week, Process Safety Week, Road Safety Week, and Fire Prevention Week. These initiatives create a sense of purpose, pride, and collaboration, reinforcing safety as a collective priority.

Through these sustained efforts, we are not only upholding safety benchmarks but also nurturing a culture where safety becomes second nature – inside and outside the workplace. This relentless commitment to excellence has led Asian Paints to become the first company in the global coatings industry to achieve generative stage in safety maturity – with six of our plants now in generative stage.

National Safety Week celebration at Vizag