For over a decade, Asian Paints has partnered with St+art India to champion ‘Art for All’, supporting public art that reimagines urban spaces and connects communities. In FY 2024-25, this collaboration transformed walls and public areas into vibrant canvases of collective storytelling, bringing art into everyday life while celebrating and preserving India’s diverse artistic heritage.
Public Art Districts and Projects
Kerala Literature Festival
As Festival Partner and venue collaborator for the Ezhuthola stage, we, under the Ultima Protek brand, helped create a platform for literary and artistic exchange. The design of the installed murals fused Malayalam typography with a graphene-inspired hexagonal structure, symbolising resilience and interconnectivity.
The mural’s interactive elements allowed festivalgoers to engage directly with the piece, transforming it into a living representation of the event’s spirit.
Ukkadam Art District
At the 4th edition of Ukkadam Art District, we reimagined neglected public spaces as vibrant hubs of community connection through our ‘Space for All’ initiative. Alongside three new murals, we introduced the ‘Hyper Park’, a sustainable, multifunctional public space built for community interaction, redefining what inclusive and vibrant urban spaces can be.
Artist : Jayesh Sachdev
Donate a Wall
In Diphu, Assam, a mural at the Assam Rifles public school honours over 190 years of service. It captures the Assam Rifles not just as protectors of borders, but as part of the community – woven into classrooms, traditions, and local life. The mural evokes a sense of continuity, protection, and the hope of growing within the school’s walls. In Shillong, Meghalaya, two murals reflect the region’s deep connection to heritage and ecology. ‘Roots and Rhythm’ portrays nature and culture as co-creators of identity, while ‘Threads of Tradition’ pays tribute to Meghalaya’s vibrant textile legacy. Here, weaving is shown as a living, evolving art – one that carries stories, memory and innovation across generations.
Sassoon Project
In collaboration with St+art and AHC, Dreams in Her Scapes was created at Sassoon Dock, Mumbai. This cross-cultural mural blends Bhil art by Gangu Bai with Australian First Nations art by Miriam Baadjo, highlighting themes of nature, femininity, and heritage through symbols like the Mahua tree and Kingfisher.
Together, we have contributed to over 590 sites and 7 public art districts across 29 cities – bringing traditional and vernacular art into the heart of urban spaces and making them more inclusive and culturally vibrant.
Artist : Miriam Baadjo & Gangu Bai
