We prioritise the development of paints that combine exceptional aesthetics with long-lasting protection, ensuring surfaces remain vibrant and shielded over time. High-durability paints contribute to environmental sustainability by reducing the frequency of repainting, thereby conserving resources and minimising waste.
Our scientists continually explore advanced formulations to enhance the durability and weather resistance of our products, ensuring they perform reliably across diverse conditions. In addition to surface longevity, we focus on extending the in-can shelf life of our paints, improving usability and reducing product wastage for our customers. These efforts reflect our commitment to delivering high-performance solutions that are both beautiful and environmentally responsible.
SUSTAINABLY ADVANTAGED PRODUCTS
As part of our commitment to product stewardship, we have developed a diverse portfolio of sustainable products across multiple categories. These 'Sustainably Advantaged Products' go beyond industry benchmarks, meeting defined sustainability criteria that reflect their superior environmental performance. They exemplify our ongoing dedication to advancing eco-conscious innovation and contributing to a more sustainable future.
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Creating long-lasting products that protect surfaces, helping consumers save costs, conserve resources and reduce carbon emissions throughout the product’s lifespan
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41 products with a durability of over 5 years
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Creating products that offer health benefits, such as improving indoor air quality and enhancing surface hygiene
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4 Green Seal-certified products amongst our 67 Green Assure range of low-VOC offerings
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Designing products that offer resource efficiency benefits in the use phase or products that have been formulated in a manner that brings down emissions
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SmartCare Damp Proof range of waterproofing products, designed to lower surface temperatures by up to 12° C
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Formulating products that minimise material use, promote waste reuse or recycling, reduce overall waste and incorporate higher levels of bio-based or renewable content, fostering circularity
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Nilaya range of innovative paint products made with over 90% materials derived from natural sources
The powder coatings industry in India consumes approximately 1,20,000 tonnes annually, primarily for automotive, appliance, and industrial applications. While powder coatings offer environmental benefits such as zero VOC emissions, no solvent use, and high material efficiency, conventional processes require baking at 180–200° C, resulting in high energy demand and a significant carbon footprint.
In response, our R&D team developed a novel epoxy-modified polyester powder coating that cures at just 150° C in 10 minutes. This breakthrough marks the firstof-its-kind in India that does not require cold storage and can be stored under ambient conditions, enhancing both sustainability and usability.
Apex Ultima - Suprema Air-O-Clean is an innovative exterior emulsion paint developed by Asian Paints, designed to improve urban air quality through advanced photocatalytic technology. When exposed to sunlight, the paint activates a chemical process that neutralises harmful air pollutants such as sulfur oxides (SOx) and nitrogen oxides (NOx), converting them into safer compounds and helping reduce their concentration
to levels recommended by the World Health Organisation (WHO). With its low VOC formulation and durable finish, Suprema Air-O-Clean not only enhances building aesthetics but also contributes to healthier living environments. This product exemplifies Asian Paints' commitment to sustainable product stewardship, aligning with global goals for clean air, responsible consumption, and climate action.
Nilaya Arc is a premium interior paint from Asian Paints that blends heritage-inspired aesthetics with modern sustainability. Crafted with a lime-based composition, Nilaya Arc offers a low-VOC, water-based formulation that aligns with eco-conscious design principles. Its artisanal matte finish not only delivers a rich, tactile surface but also reflects the brand's commitment to reducing environmental impact.
The product, like all our architectural paint products, is free from added mercury and chromium, and its superior cleanability ensures long-term performance with minimal maintenance. With over 100 heritage-inspired shades and a 10-year warranty against peeling and flaking, Nilaya Arc exemplifies sustainable luxury – merging timeless craftsmanship with responsible innovation.