At Asian Paints, volunteering is not merely an activity – it is a deeply embedded aspect of our organisational culture. Our employees actively contribute their time, expertise, and knowledge to uplift the communities in which we operate. This enduring commitment is anchored in our Corporate Social Responsibility (CSR) vision, which promotes empathy, shared purpose, and responsible citisenship across all levels of the organisation.
In FY 2024-25, our employee volunteering programme was strategically aligned with the theme of Holistic Community Development. Employees from our manufacturing units led volunteering sessions under the Water & Health Warriors initiative. These sessions were conducted in schools located in villages where Asian Paints is already implementing CSR interventions focussed on water conservation and public health.
By integrating volunteerism into our core values and operational practices, Asian Paints continues to reinforce its identity as a socially responsible corporate citizen. This approach not only contributes to the well-being of surrounding communities but also enhances employee engagement and fosters a purpose-driven work environment.
A glimpse into our volunteering activities
The Water Warriors initiative is a grassroots effort aimed at fostering early awareness of water conservation among schoolchildren in underserved communities. Through engaging, hands-on learning experiences, the programmes encourages children to adopt 'Water Positive Behaviour' – simple, everyday actions that collectively contribute to safeguarding our most vital resource.
Beyond the classroom, the initiative extended its reach through meaningful interactions with local communities during employee engagement visits, reinforcing the message of shared responsibility.
Launched in the neighbourhoods surrounding our manufacturing facilities, the campaign has begun to shape a generation of thoughtful and informed water warriors – individuals who understand the value of water and are empowered to protect it.
Our blood donation drives reflect the spirit of care and solidarity within our workforce. Rooted in a shared sense of responsibility, the initiative contributes meaningfully to life-saving efforts and supports broader emergency preparedness.
Partnering with local Blood Banks, we facilitated the donation of 612 units of blood – each one a vital contribution to someone in need. These acts of generosity serve as powerful reminders that even the smallest efforts can have life-changing impact, reinforcing the profound difference collective action can make.
Launched in FY 2024-25, the Health Warriors initiative enables employees to actively promote wellness within local communities. Through thoughtfully-curated awareness sessions and wellness drives, the programmes encourages healthier lifestyles, improves healthcare literacy, and supports meaningful change – particularly in underserved areas.
Employees have led interactive sessions on topics such as anaemia and malnutrition awareness, the Food Guide Pyramid, and "What's in My Plate" concepts. These were further enriched by fun, fitness-focussed activities designed to highlight the importance of physical well-being. Together, these efforts reflect a holistic and compassionate approach to community health – blending knowledge, movement, and care.
