EDurability: Enhancing Product Life

Our Research & Technology teams work across product categories to enhance durability, weathering resistance, washability, application performance and in-can shelf life. These attributes are evaluated through formulation development, accelerated testing, field exposure studies and performance validation to ensure that products remain reliable under varied climatic and usage conditions.

Durability: Enhancing Product Life

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Products delivering long-lasting performance

The work includes improving resistance to fading, algal growth, dampness, cracking and surface degradation, while also strengthening packaging stability and shelf-life performance where relevant. Coatings protect substrates such as concrete, masonry, wood and metal from moisture, UV exposure, corrosion and biological growth. By helping preserve surface integrity, they extend the service life of buildings and assets while reducing repair, refurbishment and replacement requirements. Product durability also contributes to lower life cycle impacts by reducing the frequency of repainting, maintenance and associated resource consumption. Through the development of longer-lasting coatings, we seek to extend surface protection, enhance asset longevity and support more efficient use of materials over time.

Sustainably Advantaged Products

Sustainably advantaged products represent the integration of environmental and safety considerations into product design, formulation and performance. The portfolio includes products with attributes such as low-VOC formulations, improved durability, energy or emissions-related benefits, renewable or bio-based inputs and circular material choices. These attributes are assessed alongside product quality, application performance and customer relevance to ensure that sustainability improvements are supported by functional value.

iconCureAssure

is an advanced internal curing additive designed to eliminate the need for external water curing. It uses specialised polymers to retain internal moisture, thereby reducing shrinkage cracks and enhancing strength, durability and overall curing efficiency. By transforming curing into a controlled internal process, it ensures effective utilisation of water for long-term performance.

CureAssure

Sustainably Advantaged Products contributed 39% to total revenue during the year

Long-lasting performance

We develop durable coatings that protect surfaces, helping reduce costs, conserve resources and lower lifecycle emissions. Currently, 66 of our products offer durability of over five years.

Long-lasting performance
Health benefits

Our solutions are designed to enhance indoor air quality and improve surface hygiene. The Green Assure range includes 6 Green Seal-certified products, featuring low-VOC offerings. One such product is APEX Ultima Suprema Airoclean, an exterior coating developed with advanced material science, integrating photocatalytic functionality to actively reduce atmospheric pollutants such as SOx and NOx.

Health benefits
Reduced energy and emissions

We design products that improve energy efficiency during use and minimise emissions through advanced formulations. The SmartCare Damp Proof range helps reduce surface temperatures by up to 12°C.

Reduced energy and emissions
Reduce, reuse and renew

We promote circularity by minimising material use, encouraging recycling and incorporating the use of renewable resources. The Nilaya Naturals range features over 90% materials derived from natural sources, available in Matt and Pearlescent finishes, combines sustainability and aesthetics through lime-based, low VOC formulations with superior stain cleanability, a 10-year warranty and a palette of over 100 shades.

Reduce, reuse and renew