| Metric | Target 2030 | Performance in FY 2025-26 |
|---|---|---|
| Participants trained at Beautiful Homes Academy | 10,00,000 | 9,45,000+ |
Skill development is a key pillar of Asian Paints’ community development approach, aimed at strengthening employability, entrepreneurship and income stability across the home-improvement ecosystem. Through the Beautiful Homes Academy, we provide structured, industry-relevant training to painters, contractors, shop staff, women, youth and underserved community members, supported by recognised certification and livelihood-linked pathways.
The Academy translates its intent of enhancing skills and improving livelihoods into programmes that build technical capability, customer orientation, financial awareness, safety practices and entrepreneurial confidence. These interventions help participants transition towards more stable, skilled and dignified livelihoods.
9,45,000+
Participants trained at Beautiful Homes Academy in FY 2025-26
2,281
Locations covered through BHA
41,000+
Décor Advisors trained through the newly launched programme
44,000+
Shop staff trained through the Shop Manager programme
Beautiful Homes Academy: Curriculum and Capability Coverage
The Academy’s curriculum addresses capability gaps across the painting, décor and home-improvement value chain. It combines foundational trade skills with advanced application techniques, adjacent trades, customer-facing capabilities and enterprise skills. During the year, existing modules were refreshed to reflect evolving industry requirements, with a stronger focus on practical application, product knowledge, safety, mechanisation and career progression.
| Course Category | Programmes | Capability Focus |
|---|---|---|
| Core painting skills | Basic Painter Course; Designer Finishes; Wallpaper Application | Foundational and advanced wall-finishing techniques |
| Adjacent trades | Carpentry; Plumbing; Waterproofing | Skill diversification beyond painting |
| Specialised finishes and aesthetics | Colour and Design; Sanitisation Courses | Decorative finishes, colour advisory and hygiene-focused applications |
| Business and enterprise | Shop Manager Mantra; NextGen Contractor Pro; Basic Financial Management; Soft Skills | Business management, financial literacy and leadership skills |
| New additions | Décor Advisor; Shop Manager; NextGen; Health and Safety module; Mechanisation module | Industry-aligned skills, safety practices and mechanised applications |
The Academy strengthens programme credibility through alignment with recognised skill development standards, including certification support through the National Skill Development Corporation. Structured training, assessment and certification help participants formally validate their skills, improve recognition by employers and institutions, and access more stable livelihood opportunities across the painting and home-improvement ecosystem.
Expanding access to skill development
The Academy expands access to vocational skill development through a blended delivery model of fixed centres, mobile units and digital learning. This approach enables practical training across metros, towns and underserved locations, supported by partnerships that strengthen mobilisation and last-mile delivery.
Blended delivery model
The model reduces barriers of location, time and access while retaining the hands-on orientation required for trade-based learning.
FIXED ACADEMIES
Depth: Tier 1 cities & metros24
fixed centres across India
Equipped training hubs in urban centres. In FY 2025-26, two new Academies were opened, including a 4,000 sq. ft. centre in Bhandup, Mumbai.
MOBILE UNITS
Reach: Tier 2 towns & rural belts53
mobile units active in the year
Mobile units extend practical training to Tier 2 towns, rural belts and underserved geographies.
DIGITAL LEARNING
Anywhere: on-demand, multilingual24x7
on-demand access, any location
Multilingual, on-demand modules allow learners to access training anytime and from any location.
Partnerships for scale and inclusion
Partnerships with labour associations, state governments, community organisations and non-governmental institutions support learner mobilisation, local relevance and access for underserved groups.
Labour Associations
Mobilise painter, contractor and applicator communities.
State Governments
Link training with state skill missions, livelihood programmes and labour departments.
Community Organisations
Enable grassroots engagement in rural and underserved locations.
Non-Governmental Institutions
Support focused initiatives for refugees, prison inmates and women’s livelihoods.
Cultural Recognition: Celebrating The Artisans
Beyond technical training, the Academy recognises the dignity, identity and pride associated with skilled trades. Through long-running storytelling platforms, we highlight the journeys of painters, contractors and applicators, reinforcing their role as skilled artisans who contribute to quality, aesthetics and customer experience in Indian homes.
Kaamyabi Ke Rang
Now in its sixth season, Kaamyabi Ke Rang profiles painters and contractors from regions such as Amroha, Vizag, Gandhidham and Banaras. The series captures their perseverance, ambition and professional journeys, positioning applicators not merely as service providers but as artisans whose skills support both livelihoods and the quality of spaces they help create.
Deewaron Ke Kalakaar
Deewaron Ke Kalakaar, meaning ‘Artists of the Walls’, recognises the creativity and craftsmanship of painters who bring designs to life through on-ground execution. The initiative gives visibility to their contribution, strengthens pride in workmanship and reinforces the importance of execution excellence in delivering reliable customer outcomes.
Supporting Reintegration through Vocational Skilling: Krishnanagar
District Correctional Home
The Beautiful Homes Academy partnered with the Krishnanagar District Correctional Home in West Bengal to deliver a six-day painting course for inmates. The programme focused on practical applicator skills, including surface preparation, paint application and brush techniques, and concluded with formal certification.
Forty inmates completed the training and received certificates. The initiative extends vocational skilling to a beneficiary group that is often outside mainstream training systems, using employable trade skills to support rehabilitation and future reintegration.
Enabling Enterprise through Skill Development: Kishore’s
Journey
Strengthening technical capability to support transition from wage work to enterprise-led livelihood
Portrait of Kishore at work / training session participationKishore, from Sambhajinagar, entered house painting after leaving school early to support his family. While working as a painter in Nashik, he identified the need to strengthen his technical skills and expand his service offering. At the Beautiful Homes Academy, he received training in textures, waterproofing, wood finishes, mechanised tools and wallpaper application. The training helped him build broader application capabilities and move towards offering more complete painting solutions.
Kishore now runs his own painting business, supported by a trained team and a wider range of services. The intervention demonstrates how structured skilling can support income stability, enterprise creation and upward mobility for applicators working in the home-improvement ecosystem.
In Mahalingapur, Karnataka, Hemadi Pendari engaged with the Beautiful Homes Academy and used her own training experience to mobilise women from her community. More than 60 women enrolled in the Academy’s programmes, gaining practical painting skills, confidence and exposure to formal livelihood opportunities.
Women-led Livelihoods through Skilling: Mahalingapur, Karnataka
Twenty-five women now work alongside Hemadi and earn independent incomes. The initiative shows how community-based mobilisation and trade skilling can support women-led livelihoods, strengthen household income and create a multiplier effect beyond the individual participant.