We are pioneers of world class technologies and products that are truly eco-friendly and recognised on a global scale. Product stewardship has always been the priority of our company while ensuring customer satisfaction and delight. We have a team of over 200 scientists, who focus on creating products that meet the global standards and are a mark of innovation.
Assessment of product sustainability is an integral part of our design and development methodology as we believe it is our core responsibility to safeguard the interest of all our stakeholders. We focus on developing premium quality products with high performance efficiency - products that are safe, durable and with minimal health and environmental impacts.
In 2010-11, we created “GREEN ASSURE” - a stringent internal green standard with an eco-label for our leading products. We have aligned “Green Assure” with GS-11 standard of Green Seal USA, consistent with ISO 14024. We believe that this is one of the most stringent and globally recognised standards for green products among all other prevalent eco-labels for the paint and coatings industry. Green Assure not only limits VOCs and heavy metals but also restricts the presence of all other hazardous materials such as carcinogenic, mutagenic, reprotoxic (CMR) substances, hazardous air pollutants (HAPs) and alkyl phenol ethoxylates (APEOs).
The stamp of "GREEN ASSURE" is our promise to customers that the product is truly eco-friendly
We critically review and monitor a selected range of products from raw material selection and procurement to manufacturing till application, by using tools such as life cycle analysis (LCA) and carbon footprint index. The results of these reviews are used to develop initiatives to be adopted at design and manufacturing stages for improving product performance .
*Baseline year of VOC calculation is 2011-12.
#Definition of VOC is as per GS-11 standard of Green Seal USA. The calculation is based on theoretical concepts.
We launched a water-based high end premium interior product “Royale Aspira” in 2013, which is the only product approved by US Green Seal body in paint category in India for being compliant to GS-11 standard in all aspects.
Research has shown that indoor air can be five times more polluted than outdoor air. With very limited solutions available to address this issue, we decided to develop a product that could help reduce the intensity of indoor air pollution. “Royale Atmos” is our evolutionary new product which comes with the promise of improving the indoor air quality inside consumer homes for a better living. The sole aim of the paint is to transform the living spaces with its finish and quality while improving indoor air quality.
The conventional spirit or alcohol soluble shellac-based polish used for wood finishing, poses several health and safety risks from fires to respiratory diseases for the producers and end users. Further, as more number of coats are required to achieve acceptable level of gloss and finish, the labour productivity decreases and the exposure increases. Genie polish is the outcome of our consistent endeavour to provide environment friendly and economically viable products that also promise superior labour productivity. Genie polish was launched in the Kolkata and Bihar region and has received a positive response from over 1000 applicators. The uniqueness of our innovation has helped us to file two patents.