Corporate Social Responsibility
We endeavour to develop a social capital by supporting the standard of living, health and wellbeing, environmental conservation, security and stability in local villages, rural enterprises and schools.
We have adopted a community impact strategy that adopts a multi-sectoral inclusive approach to focus on community needs. We strive to improve the well-being of our communities by focusing on education, health and hygiene, water management and vocational training. Our CSR initiatives address the requirements of local communities near our manufacturing plants along with enhancing livelihoods of the underserved through innovative pan-India programs. These programs leverage our capabilities as a paint manufacturer and home improvement service provider. Employee engagement in social impact projects enables our people to directly contribute to meaningful development of our communities. The Corporate Social Responsibility (CSR) Committee, provides strategic direction and oversight to our community development interventions. We implement our interventions through strategic trust based partnerships with social impact organizations, we also contribute in terms of employee time.
Our dedicated efforts have helped make a difference in over 100 villages across the states of Uttar Pradesh, Haryana, Gujarat, Telangana, Maharashtra and Tamil Nadu
Building upon our commitment to promoting access to quality education particularly for disadvantaged rural communities located around our facilities, this year we implemented projects under the following broad areas :
- Developing infrastructure in rural schools
- Capability development of teachers
- Developing personnel infrastructure
- Digital literacy and vocational training
- Holistic development of rural children
Traditionally, in Ankleshwar people have not emphasized on the need for coaching on competitive examinations, resulting in a fewer students securing admissions in good colleges post their schooling. At the Shree Gattu Vidyalaya, we initiated coaching classes for competitive examinations for XI and XII standard students. Our aim was to bridge the learning gap and provide quality coaching to the students. We saw positive results of this initiative right from the start. In the last year, five students qualified for JEE Main. In this year, six students qualified for JEE Main of which one could progress to the JEE Advance stage and gain admission at one of the IITs.
Promoting healthcare and hygiene,
Lack of sanitation impairs health and wellbeing. Further, the absence of an effective public health network creates a high disease burden. By directing resources towards promoting access to healthcare, better sanitation facilities and hygiene, we hope to reduce the disease burden. We have implemented projects under the following focus areas :
In association with the Abhivyakti Foundation, we initiated a project to facilitate better and hygienic sanitation for the girls. We constructed toilet complexes in five Government aided schools each comprising four urinals and water closets and two washbasins. Further to bring about behavioural change and development of good hygienic practices in students, we conducted rallies, painting competition and awareness sessions.
For the welfare of truck drivers at our Rohtak plant, we initiated Project Safar in 2014. We wanted to increase the health related awareness and support among them considering that they are prone to ergonomic illnesses, HIV, skin diseases, gastritis among other diseases due to the nature of their jobs. We partnered with Safar (an NGO) to provide medical support to the truckers along with free medicines and consultation and spreading awareness on aspects of health and hygiene through nukkad nataks, games, inter personal communication sessions and movies. In this year, we were able to address 4,767 users through the medical clinic and another 14,000 users through these awareness programs.
Securing the availability of water resources
Water availability is scarce and its demand is increasing due to population growth, urbanization and industrialization. An abundant and stable supply of water is the basic need for all communities and we address this in the immediate ecosystem around two of our plants through an integrated approach to watershed development. We have established a Water Education Centre in Mumbai and Kasna, currently being used by teachers from schools in the vicinity.
We have partnered with ICRISAT to improve rural livelihoods in Medak District through integrated water resources management. We selected six villages covering an area of 7,143 hectares in the Medak district after consultation with the community. Using community mobilization as a trust building measure to get their buy in, we implemented the watershed activities in the target villages. Following are some of the key highlights:
- Over 180 soil samples were selected for conducting soil
- Through rainwater harvesting, total water storage capacity of 28,000 cu.m was created in these villages. These structures were filled three times during last year resulting in increased groundwater recharging of 1,03,782 cu.m.
- Selected women self-help groups (SHGs) were trained for handling spent-malt as nutrition feed for milch animals towards generating income and improving milk production.
- Farmers using spent malt as a supplement feed recorded on an average additional one litre milk production per animal per day on daily basis. This helped to increase the milk production by 470 litres per month.
- Improved management practices resulted in increased maize grain yield by 36 to 55 percent over the traditional practices
Asian Paints Colour Academy is a NSDC approved training partner and we have been supporting the Skill India Mission furthered by the Government of India
Colour academy: vocational training to improve employment opportunities
In India, often skilled in traditional techniques and tricks of the trade that are informally passed down, painters and applicators tend to be less aware of modern approaches to painting that make use of new technologies and tools. This curtails the potential to grow their livelihood. To address this gap, we envisioned setting up the Asian Paints Colour Academy in 2007, to provide vocational training to painters and applicators. Colour Academy has been instituted as a vocational training setup by Asian Paints to provide technical knowledge and skills to painters and contractors in the trade of household painting. The vision for this project is to transform lives and the trade and provide it the respectable position it deserves. Equipped with modern training facilities such as AV classrooms, professional painting workshops and painting booths, the Academy also provides vocational training to unskilled youth on basic and specialised painting techniques to enable them to earn a decent living. Painter training is structured professionally and includes a mix of theoretical, practical demonstration and hands-on learning with a regular schedule of assessment to track progress.
Asian Paints Colour Academy operated two formats in FY 2015-16 – the fixed setup at Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad, Pune, Hyderabad, Cochin and Gorakhpur and six Mobile Colour academies
While painting has been a male dominant profession on account of the physical work involved, women have a lot of say when it comes to designing their spaces, be it home or work. When a home is getting painted, usually it’s the lady of the house who has to interact with painters – who are mostly unknown to her. Naturally for her, it would be more comfortable to have women painters* do the job. The Color Academy at Bhandup launched its first batch for women. The skills imparted included everything from the basics of painting to advanced applications including wall art, texture applications and paint effects, on site exposure before they could starts assignments on their own. The Colour Academy also helped to source contracts from its network for them to complete the training.
To expand the reach of Asian Paints Colour Academy, we have developed an innovative, first-of-its-kind, pop-up format to deliver skills development and training modules by taking them directly to beneficiaries. The academy's self-sufficient mobile vans are equipped with adequate materials and training tools to engage unskilled individuals and provide access to our learning modules. This approach helps to spread the program to far f lung areas. We have launched six Mobile Colour Academy vans that will travel across a wide range of geographies to deliver varied workshops covering basic and specialised painting techniques and application of wood finishes.
The son of a poor farmer in Beed district, Maharashtra, Ishaque started working as an apprentice under a painter at the age of 14 to support his education. After spending 12 years focusing on painting interiors, he came across Asian Paint’s Colour Academy through a dealer. Inspired to learn more and develop new skills he enrolled in the program and completed the interior and exterior designer finishes courses. As a result he was able to expand his service offerings with the new skills he had honed. Today, he has team of 20-25 people, all of whom are trained at the Colour Academy. He has successfully expanded his business with an annual turnover of about INR 40 lakhs.
Citizen’s Alliance (a NGO) wanted to develop a NSDC certified training program for inmates, as per a request from Superintendent of Solan Jail as a means to engage people in meaningful ways to regain self-respect for successful rehabilitation. In association with the NGO, Asian Paints conducted a customised 12 day training program for the inmates. The success of this program motivated us to conducted an upskilling workshop on advanced Textures Application for inmates. The Colour Academy team that was involved in this project was inspired by the impact they had on the inmates and are exploring ways to expanding the project to other jails in Himachal Pradesh.